Reliance Retail Acquires Priyanka Chopra Jonas’s Anomaly, Accelerating Expansion of Its Beauty Portfolio
~ Acquires ‘Anomaly’ trademarks and digital assets to drive India and global growth ~
~ To accelerate Omnichannel scale-up across retail network and Tira ~
Mumbai (India), 30th April 2026: Reliance Retail Limited (RRL) today announced theacquisition of Priyanka’s global haircare brand Anomaly, including its trademarks, brandassets, and digital properties. The acquisition marks a significant expansion of Reliance Retail’sfast-growing beauty portfolio and reinforces its commitment to building and scaling high-growthconsumer brands in India and globally.
Founded by the global actor and entrepreneur in 2021, Anomaly is a clean, vegan, highperformance haircare brand offered at an accessible price point. Since its inception, the brandhas established a strong international presence with distribution across key global markets.
Through this acquisition, Reliance Retail brings full ownership of the brand’s intellectual propertyand digital ecosystem into its portfolio, enabling it to scale Anomaly through its expansive retailnetwork and omnichannel platforms. The move aligns with Reliance Retail’s broader strategy todeepen its presence in the fast-growing beauty and personal care category, leveraging its offlinefootprint and digital commerce platforms, including Tira, to accelerate brand growth and enhanceconsumer accessibility.
Ms. Isha Ambani, Executive Director, Reliance Retail Ventures Limited, said, “BringingAnomaly into our portfolio marks a strategic step in expanding our basket of new-age, highgrowth beauty brands. Anomaly’s strong global positioning, clean formulation philosophy, andaccessible pricing make it a compelling addition to our ecosystem. We see immense potential incollaborating with Priyanka to scale the brand in India by leveraging our omnichannel capabilitiesand deep consumer insights, while continuing to grow its international presence.
”Reliance Retail will focus on expanding Anomaly’s brand equity and market share with India asa priority market. Innovation tailored to Indian hair and scalp needs will be a key driver, alongside strengthening product development and localized solutions. The brand will also continue to scaleits international footprint across markets such as North America, United Kingdom, and the Middle East as part of its global growth journey.
Priyanka will continue to play an integral role in the brand’s evolution as Creative Director,driving innovation, brand vision, and product development. She said, “This is a defining momentfor Anomaly. What began as a deeply personal journey has grown into a brand with real purposeand global ambition, and Reliance Retail’s acquisition marks an exciting new chapter. Theirscale, retail expertise, and commitment to innovation will allow us to bring Anomaly to far moreconsumers in India and around the world. I’m especially excited to be working alongside theinimitable Isha Ambani, whose leadership I value tremendously. In my new role as CreativeDirector, I remain deeply involved in guiding Anomaly’s evolution, ensuring we continue to growand innovate while staying true to what we set out to build from the very beginning.
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”This strategic alignment underscores Reliance Retail’s continued focus on curating and scalingfuture-forward consumer brands within its beauty portfolio, while combining global brand equitywith its market expertise, retail scale, and omnichannel capabilities to unlock the next phase ofgrowth for Anomaly across India and international markets.
ABOUT RELIANCE RETAIL LIMITED (RRL):Reliance Retail Limited is a subsidiary of Reliance Retail Ventures Limited (RRVL), the holdingcompany of all the retail companies under the RIL (Reliance Industries Limited) group. RRVL,through its subsidiaries and affiliates, operates an integrated omni-channel network of 20160stores and digital commerce platforms across Grocery, Consumer Electronics and Fashion &Lifestyle and Pharma diverse consumption baskets. RRVL has a registered customer base ofover 387 million. RRVL reported a consolidated turnover of ₹ 3,70,026 crore and EBITDA of ₹ 27,033 crore for the year ended March 31, 2026.
For more information, please contact : Manish Bhatia
manish.b.bhatia@ril.com
